FCUK

The origins of FCUK

In 1997 French Connection launched the FCUK logo

FCUK is short for French Connection United Kingdom

It was being used on faxes between offices in the UK and

Hong Kong (FCHK!)

It was Introduced across the company as

a cool name to stand alongside the French Connection

logo and brand

The FCUK logo was spotted by British advertising guru

Trevor Beattie, who transformed it into iconic advertising

campaigns.

FCUK is the irrevent side of French Connection

Tends to include their relaxed denim expressions and casual apparel featuring edgier designs.